Graphic Design

Linda McCarthy

(516) 446-2899    |    [email protected]

Work

Successful Email Campaigns

Email created in MailChimp using Photoshop

(each image linked to individual package on website)

Email created in MailChimp using Photoshop

Email created in MailChimp using Photoshop

Email created in MailChimp using Photoshop and Illustrator

Holiday email created in Exact Target using Photoshop and Illustrator

(all images sliced and linked to each product and section of the website)

Email created in Constant Contact using Photoshop

(all links & images sliced and linked to each product)

Email created in Dreamweaver using Photoshop

Photoshop - Photo Retouching

One example of an entree with multiple sides and vegetables: The original meal art included seafood, roasted potatoes and green beans photographed on a plain, solid color placemat. The company also offered this entree with other sides but didn't have the budget for new professional photography. To solve this problem I used Photoshop to swap out sides and vegetables as well as place the meals on Shutterstock backgrounds to show fresh, new meal choices. For package offerings, I placed multiple meal examples on Shutterstock table setting images. This was done as a solution for all of the different types of meals offered.

I created Gift Certificates for each brand in Photoshop, Illustrator and QuarkXPress and had them printed into a folding gift card.

I took the original file, flattened it and used Photoshop to place them into Shutterstock images to advertise different denominations. 

Art Direction for Photography

Original meal

Original meal

My art direction for new recipe photography

My art direction for new recipe photography

Banners

Catalog Art Direction plus Copy Writing, Proofreading

Catalog Resign of Back Cover

Maintenance of Online Product Listing pdf

Postcard - Illustrator and QuarkXPress