Linda McCarthy

Creative and hardworking professional with 15+ years’ dedicated experience in graphic design for both print and web across multiple brands. Skilled in both a creative and administrative capacity. Experienced working directly with all levels of internal management as well as outside vendors and agencies.

InDesign, Adobe Photoshop, Illustrator, InDesign, Dreamweaver, ImageReady, Acrobat, FTP; Flash; Microsoft Office; Microsoft Works Suite; Google Analytics; QuarkXPress; Jasc Animation Shop; HTML; BBEdit. Email Marketing with Constant Contact, Exact Target, MailChimp, Emma. Also familiar with DHTML; CSS; XHTML; Adobe PageMaker, After Effects, Premier Pro; Macromedia Director. Proficient in both MAC and PC platforms.

5/15 – 7/15                                 Hotel Interactive, Inc.                                    Smithtown, NY

Electronic Media Manager for hospitality media company catering to hotel industry professionals delivering news, business tools and producer of the hospitality industry’s most cutting edge events

• Responsible for the operations of the company's promotional email marketing including creative production, running electronic email campaigns, reporting and analysis of email performance
  
• Email management of ongoing campaigns for subscribers of the Hotel Interactive brands as well as affiliates advertising with them such as Showtime, Dreamline and Vantage
  
• Developed custom coded HTML emails sent from the company’s server as well as various email service providers such as MailChimp and eConnect Email
  
• Research and development of clean subscriber lists and proper email coding for better open rates
• Daily news briefs and article postings to the website

5/05 – 12/08, 6/09 – 08/14          Colorado Prime Foods / DineWise LLC          Farmingdale, NY

Graphic Designer, Marketing and E-Commerce Specialist for busy marketing department of gourmet food company

• Experienced in design for both print and web
  
• Strategic design and maintenance of DineWise e-commerce website, including artwork, page layout, brand awareness, banners, search engine optimization, and copy writing
  
• Email management of weekly and daily campaigns for over 55,000 subscribers using various email service providers such as Constant Contact, Exact Target, and MailChimp
  
• Reporting and analysis of web and email performance
  
• Experience with multiple CMS systems
  
• Art direction for product photography
  
• Successfully helped launch DineWise.com as well as redesign of website across three brandsResponsible for managing, training, and overseeing marketing assistant
  
• Assisted in catalog creation and production as well as various other print media and web design projects including major involvement launching new websites
  
• Assisted in creation of meal sleeves for DineWise frozen meals as well as posters, brochures, inserts, and web banner ads for business development
  
• Copy writing and proofreading
  
• Photo retouching as well as maintenance, cataloging and organization of art files
  
• Responsible for day-to-day administration of marketing department, including maintaining all customer databases, daily and weekly e-mail campaigns, marketing spreadsheets
  
• Worked directly with Vice President of Marketing, Director of Marketing and E-Commerce, Creative Director, as well as upper management, Advisory Board, photographers, printers, agencies and proofreader
  

8/12 – Present                       Solution Web Designs                                      Garden City, NY

Graphic Designer (Freelance)Maintain and update web and mobile websites for various clients

• Posting blogs on Google and monthly Constant Contact emails for clients, posting monthly commission report
  
• Providing clients’ Google Analytics for monthly marketing metrics reports
  
• Proofreading all articles for every web page, blog and email
  

3/01 – 5/03                            King Cages, LLC                                             Farmingdale, NY

Graphic Designer (Freelance)

• Created monthly postcard mailers, new fliers and re-designed existing Trade Show fliers for distribution to over 1,000 stores throughout tri-state area
  
• Designed signage for display at national Trade Shows
  
• Designed box label for First Aid Kits to be sold by distributors throughout tri-state area
  

1/02 – 5/04                              Briarcliffe College                                             Bethpage, NY

Bachelor of Fine Arts, Graphic Design

10/98 – 3/00                            Katharine Gibbs School                                    Melville, NY

Associate of Applied Science, Graphic Design